Brand ESSENce & POSITIONING
The Dani Strong brand is built around the idea of capturing light, showing strength, and unearthing a uniquely Canadian vibe.
The imagery captures the essence and feel of the brand to highlight the energy and excitement Dani and her band exude onstage. The brand essence is based upon these words and is represented in all aspects of brand presentation visually, written and spoken:
LIght | Fiery | Focused | Authentic | Earthy | Canadian | Inviting | Warm | Strong | Energetic
THE OUTCOME
Dani is blazing her trail as an independent artist in both Canada and south of the border as well. Not only is Dani an exceptional songwriter, but she is also a captivating performer with incredible depth and charm. Feeding off of her audience she can win over any room with her brilliant wit and clever humour or simply dominate the stage with an absolutely haunting execution of one of her emotional pieces. We created the brand to match her presence.
Client SATISFACTION
“It feels quite lovely to show ‘the industry’ that you do not need a record label backing you to ‘make some noise!’ Thanks again! You went over and above for me and I’m beyond happy with my brand.”
