Brand ESSENce & POSITIONING
The Dani Strong brand is built around the idea of capturing light, showing strength, and unearthing a uniquely Canadian vibe.
The imagery captures the essence and feel of the brand to highlight the energy and excitement Dani and her band exude onstage. The brand essence is based upon these words and is represented in all aspects of brand presentation visually, written and spoken:
LIght | Fiery | Focused | Authentic | Earthy | Canadian | Inviting | Warm | Strong | Energetic