Logo & Graphic Identity | Brand Collateral Build Out | Art Direction

the Navigators

We worked for Graf-Martin and their client The Navigators Canada to create a full visual brand overhaul that would better connect with the new strategy they had in place - to actually connect with the university students they serve. We had such a great time working through their unique challenges that included producing a distinctive look that connects with their brand voice, but also making sure the brand fit in with a global family of brands that network together but have their own governance in each country they are found in. The result was a stunning visual update that resonates.