Let's Get Started Name * First Name Last Name Email Address * Checkbox Which of the points below relate to you and/or your organization now, at this point in time? Take a few minutes now and note them on this assessment. Check the items below that apply to your organization. we are under a lot of pressure to produce or perform well in the marketplace we have a lot of things on our plate, with many products and services to promote we have a limited budget with which to do it our customers may be confused about what our brand represents our own organization may be confused about what our brand represents we're not happy with the reputation our organization has in the market we have some negative aspects to our reputation in the marketplace we have no discernible reputation in the marketplace we're competing on price when it isn't appropriate for our product/service to be judged on price we've produced marketing communications programs that looked great but didn't increase our bottom line our tagline or marketing message makes people's eyes glaze over. It's confusing and doesn't help our sales, profitability, or visibility we find it difficult to verbalize what really makes our organization different from the competition our business success rests on the marketing decisions we make other Current Perceptions What are the current customer perceptions about your brand? Other Current Statements What are other current statements about your brand's marketing, positioning, differentiation, reputation, elevator speech, etc. ? Thank you!
